Is your Business having issues with converting leads?

Your Business Might Be Suffering From an Unclear Message If..

  • Nobody understands what you do
  • ​Your website desperately needs updating
  • ​You're struggling to get quality leads
  • ​Your last marketing effort flopped
  • ​You’re losing business to sub-par competition
  • ​Your sales pitch is falling flat

In these uncertain times, businesses that have clarified their message and built a sales funnel are
much more likely to survive. 

Traditional Website
The reason that most website visitors leave is because they haven’t been guided, they haven’t been clearly instructed as to what action they should take.
Using a sales funnel, each page is intentionally crafted to guide the visitor to the next page and the next action eventually leading to conversion! 
The reason that most website visitors leave is because they haven’t been guided, they haven’t been clearly instructed as to what action they should take.
Using a sales funnel, each page is intentionally crafted to guide the visitor to the next page and the next action eventually leading to conversion! 

What is Unclear Messaging Costing You?

If you’ve got a great product or service, but sales and leads just aren’t where you want them to be, there’s good news and bad news.

The bad news? You’ve got unclear messaging. 

Your leads and customers don’t really understand how you can help them. So, they go and buy from someone with marketing they understand.

You’re not alone. When it comes to talking about their businesses, many leaders struggle. They’re so close to their products or services that they totally miss the mark when trying to reach customers.

The good news? There’s a ton of upside for your business if you can just eliminate the confusion from your messaging. RTN will teach you how. Your customers will pay attention and respond. Your sales will go up. You’ll see the results you always knew were possible.

When you clarify your message, your website starts working for you. Your team members become a sales force, and your customers speak a viral message that spreads.

People need a way to get into the passenger seat of your business

(i.e. be added to your contact database)

Only once they are seated can the customer journey begin.

It is the clarity of your messaging that acts like a key, providing the specific information and instruction your contacts need in order to advance to the next steps you’d like them to take in your business.

Clear messaging unlocks the vehicle door and clears an easy path to a seat.

What is the epiphany bridge script?

The “epiphany bridge” is a marketing concept taught by Russell Brunson’s book “Expert Secrets”.

It’s basically a way to sell an opportunity through the art of storytelling and using stories to tell the Epiphany of what got you excited about the new opportunity in the first place.

Russell explains that people rarely buy logically, but rather they buy emotionally.

And when they have an emotional connection to the new opportunity by hearing your epiphany bridge story, they are more likely to make a purchase.

We use the power of story to build a bridge between where people currently are, to a place where they're excited and emotionally connected to your new opportunity.

So, that’s the epiphany bridge, but what is the RTN Story Script Service?

As you can see from the diagram above, there are 6 main elements the Epiphany StoryScript.

  • Your Backstory – 1) Your external desires and 2) Your internal desires
  • ​Wall – what blocked you on your journey
  • ​Epiphany – Excitement about your new opportunity
  • ​The plan
  • ​Conflict
  • ​Achievement and transformation
RTN’s Story Scripts help tell your Story and follow a framework which resonates with customers who are already looking for what you have to offer. 

It’s important to note that these scripts need a personal touch. You need to add in your personality and the elements of your attractive character that will make the scripts come to life. 

Use RTN.Media’s Story Scripts as a starting point, but don’t be afraid to tweak them for your company’s needs!

We’ll help you take the guesswork out of marketing so your business can grow. RTN's StoryScript generator helps you clarify your message without spending a fortune hiring a sales copywriter.

The following story was developed using our StoryScript tool.

StoryScripts has allowed myself and RTN's clients to clarify our message and back story.

The Backstory:
I was a business owner wearing too many hats trying to grow my Paintless Dent Repair business. I really wanted to turn my service company into an E-Commerce style business so I wouldn't have to stay up until 1 am every night making sure every facet of the business was given attention.

Your Desires:
I wanted to be able to grow my business with a proven strategy so I could automate redundant tasks that allowed me to get MY Personal Time back!

External Struggle:
The thing is I was still trying to figure out how to run my own business.

Internal Struggle:
To make things worse, I felt terrible because I was recently diagnosed with leukemia and felt helpless. I felt even worse about the situation because my daughter was only 18 months old. I felt like a failure as a father and business owner. 

The Wall
The problem was that my Main Account at a local dealership cut my rate 50%. Which meant I had to walk away from my once comfortable six-figure account, which meant I was taking a huge risk starting my own company.

Then, as if by chance, something amazing happened...

The Epiphany
That's when I had a paradigm shift. Knowledge became power. Literally fueling my road to health. I consumed hundreds of books and listened to thousands of hours of Podcasts during the last 7 years, all in the pursuit of perspective and understanding. Some of the most impactful have been the books:  7 Habits of Highly Effective people, by Stephen Covey (see Step 1); Principals, by Ray Dalio; Expert Secrets, by Russel Brunson; and Understanding Michael Porter, by Joan Margretta all about how leveraging Systems, Frameworks and Processes can give you a Competitive Advantage in business.

New Opportunity
It was now crystal clear to me how to scale my business and gain valuable transparency into the health of my company, because I saw I could finally grow my business with a proven strategy.

I also learned that my business Could make money effectively online, you just need the Right Education first! Audio Books, Webinars, Blogs and Podcasts are great alternatives.

As a result I applied all the frameworks and strategies I learned and implemented them with my current customers at Dent Vanish.

After I did that, I started proving RTN Media's system worked.

Suddenly, I was Hiring an Office Manager and a Lead Technician.

That’s when I realized that the secret to grow my Paintless Dent Repair business was using Integrations and Automations to segment and tag our customers to the appropriate positions within our sales pipeline, all while sending them timely notification through email and text..

The Plan:

My plan was to start introducing this to the Paintless Dent Removal (PDR) Industry.

So I started becoming a reseller of the technology we were using. But we didn’t stop there.

We then tested with a few other companies we thought would find the systems valuable.

After that, we Integrated all the systems into a live stream databoard showing KPI's and the overall health of the business.

But there was still a problem...

Our biggest issue was getting clients to understand how all these systems worked together..

We ended up getting this so many times that we decided to develop a Framework breaking down our integrated suite of apps.

The Achievement
We chose to call it RTN Media's Purpose Driven Marketing Automation Framework.

We thought if we could create something that would make it possible to run my business like an E-Commerce style service business, we’d be really happy.

After 4 years of development, reading 100+ books and by testing what worked by applying it IN MY Actual PDR business, we created RTN Media's Purpose Driven Framework.

We can now Streamline and simplify tasks using an intuitive suite of apps and web services.

We then started to let other entrepreneurs and business owners use RTN Media's Purpose Driven Framework.

As a result of all this we were able to conclude the following:

With investment in the infrastructure of your business (through systems), you build the foundation (sales machine) for growth.

By understanding the decision to use systems like a Sales CRM (Client Relationship Management), Marketing (Automations), Analytics (Dashboards) you can guide your business with data driven decisions rather than guessing and hoping you made the right choice.

The Transformation:

After creating the Purpose Driven Framework, I was not only able to Scale and Automate my PDR Company, I’ve also been able to stop worrying about every facet of my business, because I can now automate redundant tasks that allow me to get MY Personal Time back.

In the end, all of this means I’m now able to help Clients Integrate systems to Automate processes, that ultimately allow their business to scale.

RTN Media helps companies develop a competitive advantage by building the proper foundation and infrastructure to allow growth.
🚀 by RTN Media
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